web design & optimisation

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today's 'instant world'

According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.

4VisMedia specialises in designing and creating, fast loading, user friendly, search engine optimised web sites that gets traffic and keeps them logged onto your site.

keeping life and website's simple

Using a website should be a simple, quick and hassle free experience.

Web design should always be about simplicity, simplicity in structure, simplicity in layout and simplicity in design. Why keep it simple?

At least 80% of internet users are non-creative people. Unfortunately far too many website designers are only concerned with producing a very sophisticated graphical design using a multitude of different flashy and rotating graphics. This looks great to the designer but is not user friendly and therefore the visitor will navigate away, loosing you business.

4VisMedia specialise in designing and creating fast, attractive, user friendly and informative websites.

You should find that this website looks interesting and is easy to navigate, with the minimal amount of graphics which makes the site fast yet it's attractive by the careful use of colours, fonts and tables.

background in marketing

There's not much point in having a great looking website if it doesn't get visitors and doesn’t the message across quickly, clearly, and accurately.

We recently looked at the website of a major car manufacturer. It looked great but we were unable to find even basic information a potential customer is looking for such as; body colours, trim colours, trim levels, accessories, MPG figures etc.
This demonstrates a lack of understanding of what information their potential customers are looking for from a website.

This was perhaps one of the worst examples we have seen of a company drawn into the silky seduction of a large organisation who are not in the real world.

Our design staff have a background in sales and marketing. They have designed many fast, informative and easily to navigate websites as well as promotional HTML email, catalogues, brochures, booklets and flyers.

understanding the client and their business

The difference between an OK website and a great website is the understanding of the business sector the client is in, their ultimate goals and what they expect to achieve from their website's There are also some other technical questions that need to be answered for instance.

• How computer literate are your potential audience? Are they likely to be the type that barely know where their PC's "on" switch is? or a computer programmer? or somewhere in between?
• What sort of computer are they likely to be using? PC or Apple Mac?
• What sort of browser are they likely to be using? Windows Explorer, Netscape Navigator, Opera?
• What sort resolution are they likely to be using? 800x600, 1024x768, 1280x1024?

Answers to these questions can be gained from knowing the expected target audience.

programming knowledge

Our first websites were written freehand in HTML (the programming language used by computers to view websites on the internet) consequently we know how to write very clean HTML code. This makes file sizes smaller and therefore web pages load very quickly.

We now use the industry standard Macromedia™ "Dreamweaver MX™" to produce the basic code as this enables us to program more efficiently than working in freehand HTML.

We then examine the files and remove any surplus code and clean up the remainder, thus making the web pages appear on screen as quick as possible.

search engine optimisation

A Search engine looks for certain visible and non-visible code within the pages of a websites. We know the type and style of information that search engines look for and this knowledge plays a major part in superior website design.

Unfortunately there is often no visible evidence between a poorly designed websites and one that has been optimised to appear high in the search engine results. The only difference being one will appear higher in the rankings than the other.

latest equipment and software

To do the best job you need the best tools. We use the best cutting edge technology that enables us to create a website for you that is superior in looks as well as being fast, effective and reliable.

cost effective solutions

We are a small company offering a cost effective, fast, flexible, friendly and responsive service. We don't have the overheads of some larger organisations with glass and marble offices; and therefore those savings can be passed on to you - our client.

>> Click here to view our portfolio

>> Click here for our special offers on web design

have we convinced you?

 Please call us on 01256 320 733 or to discuss your requirements