html emails

services

4VisMedia design and create powerful high impact HTML emails to your design criteria.
Alternatively we can provide training to give you the skills and knowledge to produce your own media rich HTML emails.

Click here for more details on HTML email training

Read testimonials on html email training

why HTML emails?

Not only are emails cheaper then the traditional marketing methods of posting promotional literature but they are far more effective at getting your message across especially HTML emails.

In recent tests, a longer HTML email message received a greater response then a shorter version of the same message

Whereas a short plain text message was found to receive a greater response a longer version plain text message.

almost instantaneous results

Around 10 percent of people act upon a HTML email message within the first 5 minutes of it being sent!!

80-90 percent is read and acted upon within 3 days!!

monitorable results

There are many advantages of using an email message broadcasting company like OurMessenger.

OurMessenger can help you build and manage your address lists i.e. remove any addresses by request or bounced back as no longer being valid etc.

Emails can be mail-merged with up to 99 fields so emails can be personally addressed.
A subject line with something like ‘Personal invitation for Fred Bloggs’ and the body text starting with ‘Dear Fred….’ Will get far better results then Dear ‘Sir/Madam’.
No-one can resist reading a message that is personally addressed! It really will improve your success rate.

OurMessenger can supply email delivery and click-through reports. The reports currently come as a .csv file which can be easily opened in Microsoft’s Excel™.
The reports give detailed analysis of the recipient’s actions. What links they clicked, what order they clicked them, the date and time they clicked the links, etc. The information gained in these reports can be used to produce highly targeted campaigns e.g. If your first email offered 5 products but ‘Fred’ only clicked on product A. You can then send the next few email to Fred with information only relating to product A.
Again, better results will be gained by concentrating on marketing one or two products to 'Fred' then sending him information on products he’s not interested in.

The results of your email marketing campaign can also be fed back into your CRM software, so your external sales force can gain a competitive edge.

By using a broadcast company you avoid the possibility of getting your email server blacklisted by companies for sending spam emails.

Getting your email server blacklisted would mean that normal everyday business emails would be blocked as well as any promotional marketing emails. It would be very difficult to get your email server off any blacklists.

media rich email for email campaigns

Content is the key. Always has and always will be.

The best way to ensure that your subscribers remain subscribers is to provide them with rich and relevant content that is useful, valuable and interesting to them. No matter how good your products are, or how well they're priced, if your message provides little to interest your readers, they'll unsubscribe every time.

rich media

Rich media email marketing typically refers to email messages that deliver an HTML formatted message that contain pictures, and hyperlinks to relevant sections of your website.

An example of a HTML email designed for 1st Encounters

>>> Click here for more examples

Using HTML format email, you can show the reader a picture of your product, the price the product, and even present a purchase form in the email to allow the reader to purchase the product directly from your email message!.

It isn't surprising that rich media email is very popular with readers. A recent survey showed that 72 percent of U.S. online consumers enjoyed rich media email. In fact 60 percent of those consumers preferred HTML email to plain text.

You may want to consider using HTML email to send subscription forms or surveys within your email message. Email such as this engages the reader.

If readers find your messages entertaining or valuable, they'll pass them along to others and provide you with viral marketing.

relevant content

You should always keep your messages relevant to your reader's interest.

To keep your content relevant, you should consider creating multiple HTML email campaigns from an existing database. Creating multiple rich media campaigns allows you to deliver highly targeted email messages to your audience.

By providing ongoing messages to readers over an extended period of time, you can build relationship with your readers and began to seek more permission from them. With that permission, you can cross-market to them by introducing other products that may be of interest. For your current customers, you can up-sell the customer to higher priced products or services based on previous purchases.

plain text vs hyper linked text

A recent US study showed that a 92% greater response rate was achieved when the message contained hyper linked text over plain text.

plain text vs html email

We recommend HTML email because it regularly pulls click through rates two to four times that of plain or hyper linked text.

training

If you would like to create your own html emails then we offer training courses and cater for either essentials or advanced levels.

Click here for more details on HTML email training

Read testimonials on html email training

in summary

Rich, relevant content is absolutely critical to your online marketing success. Delivering rich, relevant content with a media rich html email from 4VisMedia is the way to create a successful email marketing campaign.

have we convinced you?

 Please call us on 01256 320 733 or to discuss your requirements